The UK offers some of the most economical prices for usage of mobile phones in Europe, and they also have a very advanced telecommunications market. While some locations consider mobile communications a new development, they have been readily available in the UK for more than twenty years. Over time as technology has advanced the phones have become smaller, easier to handle, smarter, and more economical. They are no longer a new creation; they just keep getting better and better as time goes on. By the end of the year in 2007 four out of five households owned a mobile phone, with a staggering eighty six percent of adults in the UK owning mobile phones. It will be interesting to see what changes the introduction of third generation technology will bring in the next few years to the UK market and whether or not mobile phone retailers like mobiles2yourdoor.co.uk will be able to maintain their edge.